As most fans will argue about their club having the most fans in the world but now The journal Digital Sports Media, which specialises in sports and new technologies, has once again declared FC Barcelona to be the world leader on digital media with more than 117 million followers. Prestigious social consultancy RESULT has analysed the presence of the world’s biggest clubs on Facebook, Twitter, YouTube, Instagram and Google +, and has once again ranked the Catalan giants ahead of Real Madrid (108 million) and Manchester United (70).
But the club’s presence extends way beyond those five networks. Barça can also be found on Line, WeChat, Sina Weibo, Dailymotion and Pinterest, which were not included in the DSM study. Counting these other platforms, Barça has gained 60 million followers so far in 2014.
But that’s just the tip of the iceberg. As the club’s director of new technologies, Dídac Lee, has said, "FC Barcelona’s focus on digital media means much more than merely being the most followed club in the world. Today we are able to communicate with our fans via forty different channels and in nine different languages.”
Video has played a particularly prominent role in recent months, with Barça now featuring on Dailymotion and Vine in addition to YouTube and Instagram, thus exponentially expanding its audiovisual offer. The aim is to improve the experience for Barça supporters and to respond to the demands for such content due, among other factors, to greater bandwidths and more advanced mobile devices.
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